More sales.
Same ad budget.
Real findings, not vanity metrics.
Your ad budget may already be enough. I'll find where it's being wasted, what's worth scaling, and how to turn more of that spend into sales.
See how I'd audit your account — no signup.
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Erika Joy GanganAmazon PPC Specialist
How I actually work.
I've managed Amazon Advertising across Home & Kitchen, Baby Products, DIY, Supplements, and Apparel, working with 6- and 7-figure brands and catalogs with 1,000+ SKUs across the US, UK, and EU marketplaces.
But I don't look at PPC in isolation. Advertising performance is tied to the bigger picture — SEO, organic ranking, listing content, creative, pricing, inventory, and conversion. I look at how those pieces work together to find what's driving growth, what's holding it back, and where the biggest opportunities are.
My approach is data-driven, but never data-blind: understand the business, test deliberately, measure what matters, optimize what works, and scale profitably. I use the data to make decisions, but I never lose sight of the business behind the numbers.
The goal isn't just a better ACOS or ROAS. It's stronger organic visibility, profitable growth, and more revenue for the brand.
Want to see the full story? Explore my experience, roles, and results — download my resume.
My Process
The AIM Strategy
I don't optimize PPC just to lower ACOS. I assess the whole picture, improve what limits performance, and multiply what's already working.
Assess
Find what's working, what's wasting money, and what's limiting growth. I dig into search term reports, placement data, and campaign structure to see where the budget is actually going, not just what the dashboard summary says.
Improve
Optimize structure, search terms, targeting, bids, placements, budgets, and conversion opportunities. That means restructuring campaigns that compete against each other, cutting targets that burn spend with no return, and fixing bids so budget goes toward what actually converts.
Multiply
Scale proven winners, expand reach, strengthen organic visibility, and grow revenue. Once a keyword or placement earns its spot, I push it harder and feed that momentum back into organic rank, so growth compounds instead of resetting every month.
Better advertising needs a clear AIM.
Case Study
Real results, across categories
Real accounts I've managed — brand names withheld for client confidentiality, categories and numbers are real.
Toolkit
Tools I use every day
How We Start
Onboarding Process
Before touching a single bid, I learn how the business operates, establish a real baseline, and find where the biggest opportunities actually are.
Understand the business
We align on your goals, profitability targets, priority products, inventory, challenges, and expectations.
Access & account setup
I collect the necessary account access, historical data, reporting tools, and establish our communication and reporting workflow.
Find what's working—and what isn't
I analyze campaign structure, search terms, targets, bids, placements, budgets, profitability, organic visibility, and other factors affecting PPC performance.
Turn findings into action
I prioritize the biggest opportunities first—reducing waste, protecting profitable traffic, restructuring where needed, and scaling what's working.
Monitor, refine & scale
Performance is continuously monitored and optimized as new data comes in, with adjustments based on efficiency, profitability, and growth opportunities.
Clear insights, not just numbers
You'll know what happened, why it happened, what changed, and what comes next through transparent reporting and regular performance updates.
No blind changes. No one-size-fits-all strategy. I first understand your business, establish the baseline, and identify where the biggest opportunities are before making major changes to your advertising.
Client Feedback
What it's like to work with me
Real messages from real accounts — names and brand details withheld for client confidentiality.
Dear Erika, and many thanks to you! You've done a brilliant job filling my predecessor's shoes, thank you very much.
Thanks for all that you've done with the brand. Due to other priorities I haven't been able to spend as long as I'd have liked working with you — but that in itself shows what a great job you've done, as you've maintained our strong advertising performance.
Just wanted to say — keep on the good job.
Working with her was amazing. She's reliable, I highly suggest working with her.